Email Marketing
Email Marketing is the marketing channel that brings the most ROI (return on investment), period.
With the constant algorithm and platform changes, you must try to have your audience in an email list so that you can contact them when you wish. Your email list is something that you own.
Think about it: what other way do you have that allows you to reach your audience with 100% certainty? That’s right, none.
In this blog post category, I give you tips about how to gather more emails, automate your newsletter and drip campaigns so that you can leverage email marketing’s full power.
How to Create the Perfect MailChimp Drip Campaign Automation
What is the perfect email sequence you should send to your email list? How can you both welcome your new subscribers while maintaining your relationship with existing ones? With a MailChimp Drip Campaign! I strongly believe that every business will see strong benefits... Read More
How to Automate your Newsletter Once and for All
Do you enjoy sending your newsletter every week? Wouldn’t you rather dedicate that time to a value-added task? We all know that email is still the marketing channel with the highest ROI and many digital marketers take advantage of that! However, it can also... Read More
How to Send a Mail Merge with Gmail: a Step-by-step Tutorial
Do you have big news? Do you want to reach all your network at once to share that news with them? Then a mail merge with Gmail is the way to go to send both personalized and relevant mass email for several reasons. One of them is that when you have someone’s email, it... Read More
