Email Marketing is the marketing channel that brings the most ROI (return on investment), period.
With the constant algorithm and platform changes, you must try to have your audience in an email list so that you can contact them when you wish. Your email list is something that you own.
Think about it: what other way do you have that allows you to reach your audience with 100% certainty? That’s right, none.
In this blog post category, I give you tips about how to gather more emails, automate your newsletter and drip campaigns so that you can leverage email marketing’s full power.